22 July 2010 - Alexa is presented in Panalight, in the offices in Cinecitta' Studios, in Rome

In the offices inside Cinecitta’ Studios, Panalight presented today the first 2 Alexa available for rent.

At the event, an important number of Directors of Photography, operators and assistants had the opportunity to touch and test the new digital solution from Arri. The technicians of Panalight, supported by 2 representatives of Arri – Oliver Temmler – Arri Monaco and Mauro Sembroni – Arri Italy were able to answer all the questions asked, both on the hardware and the use on the set of the camera and regarding the workflow and the follow-up in post-production.

Un important interest was demonstrated also by the production and post-production houses, present as well at the event, as they all believe that the new acquisition from Panalight is an important turning point in the future evolution of the cinematography.

To add to the success of the event, companies like Aldo Ianiro SRL, DSC Lighting SRL and Cartoni Spa contributed with their latest technologies on the lights and grip, presenting on the show Fujinon zoom, new heads and LED solution.